GEN AI FILM FOR PERSONAL LOANS
Tools used: Google Veo 3, Seedance, Flux Kontext, Suno.
TURNING IDFC FIRST BANK INTO A YOUNGER BANK
We modernised IDFC’s image by showing Amitabh Bachchan behaving like a youngster and also tap into his granddaughter Navya Naveli’s young fan following. A series of four films showed Amitabh Bachchan being suprisingly more cued-in than Navya while showcasing services that appealed to younger consumers.
